Incorporating Social Computing tools on a company's online presence enables businesses to engage directly with customers and stakeholders. Implementing Social Computing tools on a company's intranet enables employees to communicate, collaborate, find information and increase business efficiency.
Marketing & Sales
Using Social Computing tools, organisations can create and promote public-facing communities, which in turn maximise sales from existing customers and dramatically improve results of customer satisfaction initiatives. The benefits of Social Computing include:
- Increased sales
- Increased brand awareness
- Increased brand loyalty
- Enhanced company image and reputation
- Increased customer awareness and reduced product time to market
- Decreased customer support costs
Employee Engagement
Employees daily deal with huge volumes of unstructured information in the form of news, documents, e-mails, videos, web pages, instant messages, and more. This content often exists hidden or in a state of unmanaged chaos preventing the organisation from using these valuable business assets to increase efficiency and drive bottom line business results. Business benefits include:
- More effective communication and collaboration
- Increased productivity and faster project delivery
- Reduced information overload by presenting information in an easily digestible format
- Connect employees to expertise
- Provide greater awareness of new information, current initiatives, progress and status
- Streamline business processes
- Reduce e-mail noise by reducing e-mail duplication