Changes in online customer and employee expectations and behaviour, together with increased market pressures are major challenges to businesses. High quality website search enables business to stand out and succeed in the current competitive environment.
Search must deliver to website visitors and corporate intranet users, the information they need, quickly and easily regardless of location. Search must return consistently high quality results to maximise website or intranet investment.
High quality search increases brand awareness and loyalty; drives participation of website content through pages that are ranked high in Google and helps influence customer mindset by using the right search strategy and tactics.
On customer-facing websites, greater value can be achieved by integrating with transaction systems, to enable a user to place an order after finding the searched for product.
On corporate intranets or data stores, great business value can be achieved through integration with business intelligence applications, content management systems, document repositories and access-control systems.
How we can help
- Search installation, customisation and tuning
- Search solution migration
- Extending search capabilities
- Search quality auditing and monitoring
- Search strategy consulting