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Hello Subscriber, We had some interesting questions and feedback following the Usability and SEO articles in our last Newsletter. An important question raised concerned SEO and stakeholder engagement. This is a big topic which we will address in the August newsletter. In this newsletter, we will be looking at collaboration portals for marketing i.e. social computing intranets which deliver huge benefits where implemented. If you have any questions, comments or specific topics you would like covered in future newsletters, then click on the "Contact us" button and send us an email.
Best regards,
Equion
Marketing Collaboration Portals
Marketing driven organisations like Nike, T Mobile and Intel use collaboration portals to drive marketing initiatives, manage campaigns, provide access to marketing assets, ensure best practice, effect communication consistency, improve clarity, provide instant feedback and communicate campaign success.
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SEO made simple - Strategy 2
Successful organic SEO requires a combination of high quality content; inbound links and referrals; being selected more frequently in search results than your competitors; keeping the searcher on your website and away from returning to Google to find a better result.
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Enterprise Search Benefits
Many organisations invest large amounts of time and money in SEO to attract visitors to their website. Unfortunately, it is often the case, that visitors cannot then find the products, services or information they need as the website's search is poor or not correctly configured to deliver high quality results.
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